OFFICIAL TYRA BANKS WEBSITE Privacy Policy

Date of Last Revision: November 18, 2012

As used herein, "Website" refers to the website located at www.tyra.com, its affiliate sites, subdomains, mobile versions, and any associated applications that are owned and/or operated by The Tyra Banks Company, Inc. and its affiliates (collectively, “us”, “we” or “Company”). By using the Website, you indicate your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you are not permitted to access the Website and you should not do so.

We reserve the right to change or otherwise update this Privacy Policy at any time. Such changes or updates are effective immediately after we give notice of the change or update, which we may do by revising the “Date of Last Revision” date of this Privacy Policy or by otherwise posting on the Website, or by email or conventional mail, and/or by any other means which provides reasonable notice. Your use of the Website after such notice is posted means that you accept these changes or updates. You agree that Company shall not be liable to you for any damages that might result from any changes to the Privacy Policy, if any.

We understand and respect your desire for privacy. To that end, we would like you to know how we use the personal information you provide to us.

We (both directly and through third parties) collect personally identifying information when you register for and use the Website. This personally identifiable information may include, without limitation, your name, zip code, and email address. We may also collect non-personally-identifiable information (such as your IP address or domain, or about your use of the Website) both directly and through third parties, including through the use of Web beacons, for purposes of Website administration and to compile aggregate information about usage of the Website.

You may be asked for your credit card information in connection with the products and services provided by the Website or our third party providers. Your credit card information, along with the personal identifying information you submit, is stored in the Website database for payment, not deleted and never provided to any third parties, except to third party financial institutions to verify the credit card numbers and to authorize the processing of the transaction. Be sure to review all privacy policies published by our third party providers and contact them directly if you have questions as they may have privacy terms that differ from our Privacy Policy.

We have implemented appropriate safeguards to help prevent unauthorized access, maintain data security and to make proper use of the information that we collect. However, no transmission of data over the Internet is guaranteed to be completely secure. Thus, while we strive to protect your personal information, we cannot absolutely guarantee the security of any information you provide to us.

To unsubscribe from any communications from us, send an email to unsubscribe@tyra.com.

POLICY FOR MINORS

The Website is intended only for individuals at least thirteen (13) years old, but if you are younger than eighteen (18) years old you must have the express consent of your parents or legal guardians. If you do not satisfy this age and consent requirement, you are not permitted to use or enter the Website.

PARENTS PLEASE READ: We do not permit those under the age of 18 (or older in some jurisdictions, if the age of Majority is older) to participate on or enter the Website without your express consent.

No information should be submitted to or posted on the Website by any Minor (a user under 18 years of age, or older in some jurisdictions, if the age of Majority is older) without the consent of a parent or guardian. No information should be submitted to or posted on the Website by any person younger than 13 years of age. Unless otherwise disclosed during collection, we do not knowingly provide any personally identifying information about Minors, regardless of its source, to third parties, nor is this information knowingly used by us for any marketing or promotional purposes. Minors are not allowed to participate in contests or sweepstakes on the Website. If you do not satisfy this age requirement, you are not permitted to use or enter the Website.

POLICY FOR ADULT USERS

We collect personal information from users of the Website in order to provide users with a personalized online experience and to provide our advertisers a way to reach the right audience. We may share the personal and aggregate information we collect with our affiliates and other sites operated by and for us. On a confidential basis, we may also share personal information with our corporate affiliates or consultants, or with third parties that perform a particular service on our behalf (such as general administration purposes for the Website). We may elect to share aggregate information with third parties for advertising and promotional purposes. If all or part of Company is sold, merged or is otherwise transferred to another entity, the information you have provided on or through the Website may be transferred to such entity as part of that transaction. We may also disclose personal information in response to legal process, such as a request by law enforcement, a court order or subpoena, or to protect the integrity of the Website if we believe that a user has committed unlawful or otherwise harmful acts.

With the permission of users, information submitted at the time of registration or submission may be used for marketing and promotional purposes by us.

YOUR CALIFORNIA PRIVACY RIGHTS

A California privacy law that went into effect on January 1, 2005, the "Shine the Light" law, allows California residents to obtain a list of third parties to whom a business has disclosed personal information if it shares such information with third parties for their direct marketing purposes. However, if a business adopts and discloses in its privacy policy a policy of not disclosing customers’ personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and by providing a cost-free means to exercise that right.

As stated earlier in this Privacy Policy, personal information submitted at the time of registration or submission may be used for marketing and promotional purposes only with the user’s permission. Whenever a user agrees to allow us to collect personal information, we provide the user with an option to prevent such information from being shared for marketing and promotional purposes with third parties. Furthermore, you may exercise this cost-free option at any time by clicking on the link below:

To unsubscribe from any communications from us, send an email to unsubscribe@tyra.com.

Because the Website has a comprehensive privacy policy and provides you with details on how you may opt-in or opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with the third party list.

PURCHASE OF PRODUCTS OR SERVICES FROM THE WEBSITE

If you purchase a product or service from the Website, information may be collected from you, including your credit card and contact information, for transfer to and use by third party providers of the product or service. Unless otherwise stated, we do not have any responsibility in connection with such purchases and all transactions and use of any customer information are the sole responsibility of the product/service provider. Be sure to review the product/service provider's privacy policy and contact them directly if you have any questions. They may have privacy terms that differ from our Privacy Policy.

LINKS TO THIRD PARTY SITES

The Website may contain links to other sites. Please be aware that Company is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave the Website and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by the Website.

THIRD PARTY ADVERTISING

We may use third-party advertising companies and advertising networks to serve ads to you on our behalf when you visit the Website. These companies may use information (not including your name, address, email address, telephone number or employment history) about your visits to the Website and other web sites in order to provide advertisements about goods and services of interest to you.

USE OF IP ADDRESSES

An IP address is a number that is automatically assigned to your computer by your Internet service provider whenever you log on to the Web. Web servers automatically identify your computer by its IP address, so when a user requests pages from the Website, our servers log the user's IP address. The IP addresses of our users are collected only for the purposes of system administration and to report aggregate information to our advertisers, our corporate affiliates or consultants, or with third parties that perform a particular service on our behalf. We do not combine IP addresses with any personally identifying information, nor do we compile any session activity reports by IP address.

USE OF COOKIES

In cyberspace, cookies are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes.

Cookies make Web surfing easier for you by saving your passwords, purchases and preferences while you're online. The use of cookies is an industry standard. You'll find them at most major web sites.

We use cookies to help us see which areas are popular and which are not. This helps us to target ads based on user interests, and also improve and update the Website based on such data as total number of users and pages viewed. This information is most easily tracked with cookies.

A cookie allows us to store the personal preferences that you set during each visit to the Website, which in turn allows us to speed up your future activities at the Website. Similarly, the stores hosted by the Website usually use cookies to track which products or services you've chosen to purchase while shopping. Letting cookies do the record keeping saves you the trouble of entering information over and over again. If you have registered and created an account on the Website, an identifying cookie will be placed on your computer. During future visits to the Website, we will only read and retrieve information that we set in a cookie during an earlier visit to the Website.

You may occasionally get cookies from our advertisers on the Website as well. We do not control these cookies, and they are not subject to our Privacy Policy. Advertisers do not have access to the Website’s cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of the Website will not function properly if you do so.

International Users

This Website is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer and to our use of that information in accordance with this policy. When you provide personal data to us or our service providers or vendors, you consent to the processing of your data in the United States as the Website is operated in the United States.

YOU ACKNOWLEDGE THAT THE LAWS OF THE UNITED STATES TREAT YOUR INFORMATION IN A MANNER THAT MAY BE SUBSTANTIALLY DIFFERENT FROM, AND LESS PROTECTIVE THAN, THE TREATMENT REQUIRED UNDER THE LAWS OF OTHER COUNTRIES AND JURISDICTIONS. IF YOU DO NOT WANT YOUR INFORMATION TRANSFERRED TO THE UNITED STATES, YOU SHOULD NOT SHARE YOUR INFORMATION WITH US, OR MAKE USE OF THIS WEBSITE.

TO THE EXTENT ALLOWED BY THE LAW OF THE COUNTRY IN WHICH YOU ARE LOCATED, YOU EXPRESSLY WAIVE ANY RIGHT YOU MAY HAVE TO REQUIRE US TO TREAT YOUR IDENTIFYING INFORMATION IN ACCORDANCE WITH THE LAWS OF ANY COUNTRY OR JURISIDICTION OTHER THAN THE UNITED STATES. HOWEVER, THE FOREGOING WAIVER MAY NOT BE LEGALLY BINDING IN SOME COUNTRIES, SUCH AS THE MEMBER STATES OF THE EUROPEAN UNION. TO THE EXTENT IT IS NOT LEGALLY BINDING IN THE COUNTRY IN WHICH YOU ARE LOCATED, THIS FOREGOING WAIVER DOES NOT APPLY TO YOU.

CONTACT

If you have any questions or concerns about our Privacy Policy or its implementation, you may contact us at Privacypolicy@tyrabankscompany.com or by mail at Po Box 670, New York, NY 10012.